Literature Review On Impact Of Sales Promotion On Consumer Buying Behaviour up to you! With us you are in control. You tell us how you want your college assignment Literature Review On Impact Of Sales Promotion On Consumer Buying Behaviour to be done and we listen to all instructions and work on the paper according to them. Our high-quality Open-ended questions and matrix table were developed in the interview protocol which is based on the research questions and the literature review. Factors influence Online Insiders and Social Clickers in purchasing process From the questionnaire results, it was found that the percentage of Online Insiders (online shoppers) was 48%; half of them Essay Help Literature Review On Consumer Buying Behaviour Of Mobile Phones Online Service ’ Order an essay online from TFTH and get it done by experts and see the difference for yourself. I was shocked when I received my first assignment essay from TFTH as it Literature Review On Consumer Buying Behaviour Of Mobile Phones was impeccable and totally up to my expectation
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Try out PMC Labs and tell us what you think. Learn More. utn neuy. ujz ilxk. dhc axiefam. Attributed to the recent COVID pandemic, panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. Consequently, it has received much attention from academics and the retail industry. The aim of literature review on online buying behaviour study is to review, identify, and synthesise the psychological causes of panic buying, which is a relatively new and unexplored area in consumer behaviour research.
A systematic review of the related literature is conducted. This study contributes to the literature by consolidating the scarce and scattered research on the causes of panic buying, drawing greater theoretical insights into each cause and also offers some implications for health professionals, policy makers, and retailers on implementing appropriate policies and strategies to manage panic buying.
Recommendations for future research are also provided. One of such behavioural changes is panic literature review on online buying behaviour, which occurs when consumers buy unusually large amounts of products in anticipation of, during or after a disaster or perceived disaster, or in anticipation of a large price increase or shortage.
Recently, panic buying was witnessed globally following the COVID pandemic, and such behaviour was also observed and reported in past major disasters or health crises such as the Christchurch earthquake and Hurricane Mathew [ 2 ]. Panic buying is a socially undesirable, herd behaviour [ 3 ] where large quantities of daily necessities and medical supplies are purchased from markets, which often results in stockout situations. The situations limit or prevent individuals or more vulnerable groups e.
This generates negative externalities in societies. In addition, from the retail perspective, panic buying causes further disruptions to supply chains [ 5 ]. The sporadic surge in demand for consumer products, coupled with closures of routes or limits on traffic, poses challenges in areas like ordering, replenishment, and distribution, literature review on online buying behaviour. Consequently, this exacerbates stockout situations and often leads to price increase of consumer products.
Panic buying represents a relatively unexplored, niche area in consumer behaviour research where purchase decisions are impaired by emotions e. Hence, classical behavioural theories explaining consumer behaviour might not apply in this context. However, despite the importance of the topic, current understanding of panic buying is quite limited.
A search on Scopus for academic materials that contain panic buying in their title, abstract, or keywords only yielded 32 results. Further, within these studies, only a few have directly examined the causes of panic buying.
Most of the discussions on the causes of panic buying are very recent and are triggered by the COVID pandemic. However, the discussions are chiefly based on academics, medical professionals, or reporters whose opinions and postulations are published in newspaper articles or online social media [ 8 ].
Overall, the findings or discussions are literature review on online buying behaviour scattered, focusing on a specific or a few causes that trigger panic buying, literature review on online buying behaviour.
Due to the above observations, literature review on online buying behaviour, this study argues that it is now literature review on online buying behaviour to consolidate the scarce and scattered literature on panic buying [ 9 ]. Hence, the objective of this study is to review, identify, literature review on online buying behaviour, and synthesise the causes of panic buying.
This review study would provide a state-of-the-art understanding and assessment of panic buying, an agenda for future research, and interventions or policy recommendations to mitigate panic buying.
The key principal findings of this study are that the causes of panic buying can be grouped into i perception, ii fear of the unknown, iii coping behaviour, and iv social psychological factors. Under the perception theme, perceived threat of the disease outbreak and perceived scarcity of products motivate panic buying. As for social psychological factors, they include social influence and social trust. The rest of the study is organised as follows. First, literature review on online buying behaviour, it describes the methods used to extract and synthesise relevant journal articles, conference papers, and newspaper articles from search engines.
Thereafter, the results are organised into themes and discussed individually. Finally, the implications and recommendations for future research are provided. To reiterate, the objective of this study is to review, identify, and synthesise the psychological causes of panic buying, literature review on online buying behaviour.
A systematic review of the literature adapted from Rowley and Slack [ 10 ] and Davarzani et al. Specifically, a four-stage method is employed. The four stages include i defining search keywords, ii refining search results, iii presenting descriptive statistics, and iv identifying research themes. Figure 1 summarises the key steps involved in each stage. The first step of the research method involves identifying the database to conduct a search for related academic papers.
Scopus is chosen because it is managed by the largest publishing house, Elsevier. Further, it is considered as the most comprehensive abstract and citation database, containing peer-reviewed literature in areas on technology, science, social sciences and arts and humanities, and medicine. Thereafter, search keywords are defined Table 1.
Three groups or layers of keywords are developed Table 1. Asterisk is used as the wildcard search to capture singular and plural forms, British and American English, and other verb or adjective forms of a keyword. The first group consists of all keywords related to panic buying.
Impulsive and compulsive buying are excluded from the search. Essentially, they are rather broad terms and do not connote similar meaning. Panic buying is a specific, herd behaviour that is mainly triggered by a disaster or health crisis. The second group contains keywords related to the causes of panic buying. Literature review on online buying behaviour to rarity of the research on health crises, other extreme events such as natural disasters are also considered in the review.
After defining the keywords, a multi-layer search technique is performed. To improve the accuracy and relevance of the search, it is limited to the title, literature review on online buying behaviour, abstract, and keywords of articles. The search shall only cover the main types of academic literature i. It is also limited to the literature published in English. The search was conducted on 15 March It begins with the first group of keywords. They are prioritised in the search because they are the most relevant group of keywords.
Table 1 shows the search results before and after limiting the related subject areas. There are academic documents related to panic buying and its synonyms. Thereafter, the second-layer search, which includes keywords related to causes of panic buying, is performed. After limiting the subject areas, documents are found. Finally, a third-layer search is performed, which further restricts the search to the context.
This reduces the number of documents to This amount is deemed to be feasible for the authors to proceed to the next stage where manual screening of all the documents is required. The titles and abstracts of the academic documents are reviewed for their relevance with the topic of this study, literature review on online buying behaviour. After the review, 18 documents are retained. The remainder has no bearings to the topic and is thus excluded. However, neither do they investigate the behaviour under the influence of a health crisis or natural disaster, which triggers panic buying, nor do they examine the causes of the behaviour.
Another large portion of the excluded documents relates to industrial stockpiling, which focuses on managing safety stocks and locating warehouses for the optimal distribution of stocks or relief goods following a health crisis or natural disaster. These documents do not account for the purchasing behaviour of the public, which is central to the topic of this study. A forward and backward search is subsequently conducted, which identifies and reviews the literature citing and cited by the 18 academic documents.
At the end of the exercise, another 9 documents were found. All 27 documents are listed in chronological order in Appendix A. The key characteristics of the 27 academic documents are presented in Table 2. It is noted that all documents are journal articles. According to Table 2five of them are published in The International Review of Retail, Distribution and Consumer Research and two in the International Journal of Disaster Risk Reduction. The rest are published in different journals.
To name a few, they include International Journal of Environmental Research and Public Health and Sustainability. The highlighted journals are potential avenues for submission of related manuscripts. Regarding the credibility of the journal articles, with the exception of one i. The journal publishers have a clear, robust peer review process that only publishes articles based on the recommendation of at least two independent reviewers and an editor. The number of articles related to panic buying has doubled sincewhich suggests increasing attention towards consumer behaviour under extreme conditions, albeit the absolute number is minute.
Further, it is observed that behavioural research on panic buying is only initiated in This includes employing multiple linear regression, logistics regression, or structural equation modelling to explore relationships between variables of interest. The last literature review on online buying behaviour of the method involves reviewing the journal papers and identifying factors and theories that explain panic buying. First, the keywords found in each journal paper were identified and listed.
Thereafter, the keywords that shared similar meaning were categorised under the same subtheme. Subsequently, the subthemes were organised under a broader theme where applicable. The aforementioned process was performed independently by the authors of this study. The outcomes were then compared, literature review on online buying behaviour, discussed, and modified. The details of the categorisation are shown in Appendix A. The summarised results are literature review on online buying behaviour and discussed in the next section.
This section presents and discusses the themes and subthemes that explain the causes of panic buying. As shown in Figure 2the factors influencing panic buying can be categorised into four key themes: 1 perception, 2 fear of the unknown, 3 coping behaviour, and 4 social psychological factors.
There are two sub-themes for perception: 1.
LITERATURE REVIEW: Step by step guide for writing an effective literature review
, time: 23:44Social Media and Consumer buying Behaviour: Issues & Challenges – IJERT
May 18, · The review of the literature shows that the causes of panic buying can be categorised into four main themes: (1) individuals’ perception of the threat of a crisis and the scarcity of products, (2) fear of the unknown which is caused by emotions and uncertainty, (3) coping behaviour which is triggered by control deprivation, and (4) social This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.,As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with valid responses.,Results show that the offline channel Apr 22, · A review of the literature has been done to make the reader understand the elements of impulse buying behaviour regarding offline and online settings. The study also provides the conceptual
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